Fifteen years building 0→1 systems and scaling them at eBay, Meta, and Twilio. I work where product strategy, systems design, and storytelling meet. Today, I run my own business to practice that thinking across an entire system, with real customers and immediate consequences.
ads platform, built 0→1
sellers served
designers led
U.S. patents
eBay · Meta · Twilio
I start from outcomes, not features. I design the system before the screens, ground every decision in data and real constraints, and make the abstract concrete enough that leadership can act on it.
I've built and grown design teams of up to 16 across multiple product tracks. I lead through shared ownership — everyone has a voice and knows what they own — and I align Sr. Director+ partners around one roadmap.
Recognize, remember, interpret, decide: the loop behind every well-judged AI experience.
At scale, AI stops being a feature and becomes the operating layer. This makes the real design question: who benefits, when, and by how much.